Interior Design by Jenny Grove

Author:Jenny Grove
Language: eng
Format: epub
Publisher: RIBA Publishing
Published: 2017-02-15T00:00:00+00:00

Key beneficiaries

1. The Client is the most obvious beneficiary. Engaging an interior designer early in a project will produce both long- and short-term benefits for the client through innovative design solutions, by saving time and money in managing and coordinating the consultants and contractors involved, by adding value to the client’s brand through gaining an understanding of their values and principles, and by understanding the needs of the users. These are just a few areas of value that an interior designer can bring to a project, and which will benefit the client by adding hard, tangible, monetary value, as well as softer, intangible integrity, meaning and feel-good factors.

However, just who is the client? A home owner, a financial director, a health committee? Their role will indicate what benefits they are looking to achieve from the design project, and it is the designer’s job to question the client to find out what is motivating the project and what benefits might be achievable. It is the client that the designer needs to convince and sometimes educate into understanding there are benefits which are less obvious and measurable than just purely profit, and which extend beyond their own gain to end users.

This is why understanding benefits and value is a competitive advantage for designers. Communicating what benefits will result from the project – and especially how the client will benefit – will add winning substance and gravitas to a design proposal.

2. The Users are the people who will use, occupy, live, work in and experience. Here are just a few examples:

■ the workforce in a workplace

■ the family and children in a home

■ the students in a school or college

■ the patients and staff in a hospital

■ the residents of a community living development

■ the visitors to exhibitions

■ the diners and drinkers in bars and restaurants

■ the shoppers in retail stores

■ the guests in hotels.

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